LI BLOG

Consulting

The Revival of Direct Household Marketing

Apart from the Grocery and Pharmacy sector, businesses in Ireland have been severely impacted over the past few months. The spread of Covid-19 and the subsequent lockdown has essentially bought businesses to a standstill.

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Insurance

Gamma’s Perilfinder™ Expands Coverage

Gamma has agreed a partnership with JBA Risk Management to deliver their European flood data through its innovative Perilfinder™ insurance platform. The deal will allow Gamma to roll out its platform to P&C insurance clients across EMEA and bring the fast, intuitive benefits of the combined solution to many more markets.

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Retail

An Omnichannel Approach to Retail Planning

Almost every week, we hear about a brand restructuring its retail store network. Most are downsizing, or rightsizing, their physical store estates, but some are seeking to open stores. It is representative of the considerable changes occurring across the retail landscape today, particularly in relation to the location of retail assets.

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Consulting

Spatial Insights into CSO Income Profile

Accurate profiles of income range at very small geographies are useful for so many aspects of decision-making, from targeting a direct-mailing campaign at the households most likely to respond, to expanding a store network into the affluent and under-served market gaps. This new release allows us to further refine our existing income model.

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Retail

How Convenient is your Brand?

As consumers, we all want convenience; it makes our lives easier. Our pursuit of hassle-free shopping has led to the rise of online and click-and-collect channels, leaving bricks and mortar stores exposed. While they may offer the same products at a similar price, many of them are losing battle ground on the convenience front.

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Consulting

ISO 27001 Certification

Gamma is delighted to announce that we have been awarded ISO 27001:2013 certification. Information security and data protection are of supreme importance to organisations globally who are safeguarding both their customers and company data against potential threats.

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Retail

How Convenient is Your Network for the New World of Retail?

Driven by increased expectations for transactional speed and quick and easy delivery options available online, the new consumer demands convenience. Services such as Amazon Go and “same-day” delivery satisfy this demand and will come to Ireland sooner or later. So how do Irish retailers compete?

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Consulting

Complex Data Capture: Leveraging MapInfo and FME

Gamma recently carried out a large-scale data capture project which involved map digitising, quality control and data production for a client. We brought together the data creation capabilities of MapInfo Pro and the automation functionality of FME and delivered the project to spec, on time and within budget. To quote the client “we couldn’t be any happier with the quality of the mapping and service delivered”

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Insurance

Serverless in GIS

As GIS systems become more widely used, there is an increasing demand for infrastructure to support them. The obvious way to extend processing capacity for GIS application is by scaling horizontally and simply adding more machines. Serverless technologies now offer a more beneficial alternative.

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Retail

What kind of business are you?

Traditional retailers are fearful that the disrupters may have finally worked out a way to solve the old dilemma – you can’t be quick and good and cheap. If queues are no longer needed, transactions instantaneous and quality product offered at a reasonable price (with lower operational costs) – can Amazon Go be Good, Cheap & Fast?

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Consulting

Location Planning on Location

Last week some of our location analysis team were on location in London to attend an event run by our friends at Geolytix, who were marking the arrival of the Chinese New Year with an event that looked at retail location analysis across Europe and the Far East.

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Retail

How to Optimise a Store Network for a New World of Omnichannel Retail

I’ve been optimising and analysing store-network locations for over twenty years and for the most part the requirements haven’t changed significantly. Typically, the analyst identifies the existing network, the target market segment and the desired travel time for customers. With a few other constraints, and using some smart statistics, geographic gaps are identified and ranked until you have your desired optimum target locations.

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Retail

A fresh look at retail store planning – Embracing the change

Retail location planning as a strategy has changed forever. It has become more complicated and more multi-dimensional and now requires a broader and more flexible view on the required retail presence. Those who are evolving quickest will be able to engage best with a generation for whom convenience, flexibility and service are paramount.

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Consulting

GIS Ireland 2017: Key Takeaways

Wednesday 15th November, which was World GIS Day, saw the rescheduled GIS Ireland conference take place following its postponement in October due to Hurricane Ophelia. The irony of an event themed on Climate Change being postponed due to Climate Change was not lost on the conference organising committee who had to make the difficult but correct decision to call the event off last month.

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Retail

Storecast™ Newsletter – November 2017

Times have changed and location planning now involves designing store networks and touch points that reflect the changing nature of retailing, with ever-evolving e-commerce models offering a multitude of interaction points.

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Insurance

Perilfinder™ 3.0 – What’s New?

The latest release of Perilfinder™, version 3.0, is out now. The focus of this release was to make the interface and reporting simpler, faster and smarter. So, what’s new in Perilfinder™ 3.0?

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Consulting

Growth and Decline of the Irish Population between Census 2011 & Census 2016

Last week, following the publication of Census 2016 Small Area Population Statistics, we have released a map of Ireland’s 2016 population as a line chart. We added some history to last week’s population map, by comparing the figures from Census 2011 with the figures from Census 2016. We used colour to highlight changes of more than 100 people or more than 5% of the 2011 population.

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Consulting

Ireland in Detail – Census 2016

The detailed Census 2016 Small Area Population Statistics are out today. We are digging through the data now, and in the next few days, we will begin updating our models and analytics engines with this new data. We will also be pointing out some of the more interesting, useful and surprising results from this data release in the upcoming days.

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Consulting

Ireland’s Changing Population

The CSO published more Census 2016 data last week, Profile 3 – An Age Profile of Ireland. At Gamma, we are eagerly awaiting the publication of all the other census data at the extremely detailed Small Area level which is due later this month. In the meantime, this publication contains a range of interesting trends and insight into Ireland’s rapidly changing demographics.

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Consulting

The 2015-2016 Household Budget Survey at a Glance

The 2015/2016 Household Budget Survey was released by the CSO yesterday, 21st June. Based on thousands of detailed expenditure diaries carried out over a year, it is used to update the basket of goods, and the item weights, that comprise the Consumer Price Index.

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Consulting

Census 2016 – What we’re looking forward to – SAPS edition

A year after it was conducted, publication of the 2016 Census is underway, with Part 1 of the summary results published in April, and Part 2 released today. The full publication schedule can be seen on the CSO website. At Gamma, we make extensive use of Census data. It is a key dataset for our Storecast™ systems, we rely on it for Location Profiling and is used daily by our consultants.

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Insurance

Change the Game – EIF 2017

As a leading provider of spatial solutions to the insurance sector in Ireland, Gamma was one of the proud sponsors of EIF 2017, showcasing Perilfinder™, its risk assessment and accumulations reporting tool for insurance professionals.

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Retail

The Changing Face of Retail

The retreat was focused on driving standards and helping retailers maximise their potential. With over 20 years of experience in formulating and applying location intelligence strategies in the retail sector, Gamma was exhibiting in the Enterprise Ireland Tech Village, showcasing Storecast™, a new concept in end-to-end store location analytics and reporting.

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Insurance

Powerful and Intuitive – Perilfinder™ 2.0 is here!

Perilfinder™ allows the underwriter to work faster and with greater flexibility, it also ensures a greater confidence when writing new business. The 2.0 version, released today, provides enhanced reporting and data analytics, and is set to be a key differentiator in the way insurers operate!

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Retail

The Irish Grocery Store 2030. What Can We Expect?

The new tech-savvy consumer isn’t happy. He wants a better experience in physical stores as his expectations have risen due to conditioning from online retailing. He wants instant gratification. He demands faster transaction times (far less queueing) and better interactions/service from the shopping trip. His online shopkeepers know his name and his likes.

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Insurance

Empowering Data Driven Underwriting Decisions

Perilfinder™ was developed to transform and reinvent the underwriting process. The software empowers underwriters through an accurate real-time detection of fraud and risk. With the granularity of the risk analysis, better management of accumulations and greater consistency in the decision-making process, insurers can greatly improve their portfolio value.

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Retail

Storecast™ 3.0 is here!

We have recently welcomed the new year, and this means it’s time for the launch of the latest version of Storecast™! There has been a lot of work put into the 3.0 release to make your customer data count and drive the business growth. Storecast™ offers a completely new approach to developing and managing your retail assets. It is designed to fulfil three key requirements in the life cycle of your store network namely planning them, promoting them and protecting them.

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Consulting

Boundaries

The recent publication of the Residential Property Price Index by the CSO is notable for a number of reasons. The revised methodology for generating the dataset has provoked much discussion, and the interactive tool looks useful. One facet of the data which is of particular interest to those working in the field of Location Intelligence is that the data is available for a number of geographies, including by Eircode Routing Key.

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Retail

How important is store location in grocery retailing?

I have been analysing retail networks for over 20 years and what I’ve learned is that location is indeed the single most important factor but its relative importance is determined by the type of store. Retail analysts should always think about the shopper first and how they behave. Most shoppers are fairly predictable.

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Retail

Grow Smarter with Storecast™

Gamma has recently launched a new product, Storecast™, which is a new concept in end-to-end store analytics. From identifying suitable locations for new store openings and refurbishments to driving business to existing stores, Storecast™ offers the retailer an enterprise solution to ensure success and efficiency for their chain.

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Consulting

Census 2016 preview

The approaching Census 2016 survey is most interesting – for demographic analyst bores like me anyway. Think the level of excitement that a quinquennial Star Trek conference (with William Shatner present) would generate for Trekkies and you come close to understanding the anticipation and trepidation involved.

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Insurance

Should the Irish insurance industry cover floodplain developments?

The Irish Government’s call to the Insurance industry to provide cover for properties located in high flood-risk areas in Ireland is a little surprising. Insurance is a promise of compensation for specific potential future losses in exchange for a periodic payment. The key word here is “potential”.

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Insurance

Solvency II – A proper geocoding test

If you work in or for the insurance industry, you have probably been affected in some way by the vast information requirements of the Solvency II directive. Primarily, Solvency II seeks to calculate the amount of capital that EU insurance companies must hold to reduce the risk of insolvency.

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Insurance

Eircode and underwriting leakage

Being able to predict what is going to happen is a key goal for the insurance industry. With the release of the new national postcode system for Ireland, Eircode, underwriters can now much more accurately predict where certain events might happen.

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Consulting

MapInfo Pro v15

This month will see the release of the second iteration of 64bit MapInfo Professional software, v15.2. This means that people who are running a 64bit system can now get even better functionality from their mapping software.

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Consulting

Irish businesses need Eircode: 7 reasons why

The lights have been taken down and the men in the tin foil hats have gone home, Eircode is now officially launched. The conspiracy/national disgrace/unnecessary project is here now, and some indications are that it might actually work. People have actually posted things with Eircodes on them and surprise, surprise they were delivered to the right address!

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Consulting

MapInfo Pro Raster is here

MapInfo are set to launch their new Pro Raster product, which will be the first of its kind to allow a desktop GIS to handle massive datasets at high speed. This is thanks to an industry first product; a raster grid-based engine and data format.

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Location Labs

Welcoming Eircode, Ireland’s new postcode system

This week we discovered that Ireland’s new postcode system will be called Eircode. It’s a very exciting development in this project and one that will be music to the ears of business, government and anyone looking to get a more efficient way of running services and managing resources.

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Consulting

Gamma’s MapInfo user conference 2014

We are very happy to announce that we will be running our second MapInfo User Conference in Dublin on April 9th, at the Chartered Accountant’s House, Pearse Street, Dublin 2. This is the second in our series of bi-annual events that we offer to our thousand strong MapInfo user base in Ireland, as part of our commitment to supporting our users and leading in geospatial innovation with the very best in the latest GIS technology.

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Consulting

MapInfo Pro V12 – What’s New

Another year, another summer, and that means it’s time for another launch of the latest version of MapInfo Professional. There has been a lot of work put into the cartographic output in this iteration of the very popular mapping application. The headline change that people will notice is the improved labelling and more intelligent scale bar.

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